Amanda Casarez, a DC and STL based designer, with a BS from University of Hawaii in Fashion Design and Merchandising. Alum of inaugural class for DC Fashion Incubator at Macy’s, established her DC based brand as designer-in-residence. Currently selling her capsule collection at Macy’s in Las Vegas Fashion Mall. A fashion label with a high-fashion and street chic twist, an ultra modern aesthetic with standout detailing, yet effortlessly cool styling, and a borrowed-from-the-boys-attitude. The brand's ethos, to create a wardrobe that focuses on a woman's complete life: modern, premium quality pieces with the inimitable ease of streetwear, making sure our everyday muse can live her life in every piece we make. Clothing that embodies a feminine, strong, confident woman, inside and out.


Her clothes can be described as “advanced contemporary wear,” she says, and while not as eccentric as the abstract designs one would see at New York Fashion Week, they are fully high-fashion.

“I definitely target the woman who really prefers quality over quantity,” she says of her designs, which often feature structural, linear cuts with a tomboyish flair. “She really likes pieces that will last and won’t be something she’ll just wear for that season.”

Casarez has her formula down—she showed her spring-summer 2018 line, which is her fifth collection. The pieces were all inspired by Japanese culture, she says, featuring plenty of kimonos and structural lines, and were shown at fashion weeks in St. Louis, Omaha, and Kansas City.


The design, travel, and inspiration parts of the process are all exciting, Casarez says, but nothing is more important than listening to your customers.

“When you start actually getting into fashion, you realize you can’t design things that you yourself only like,” says Casarez, who also makes custom wedding dress and evening gown orders. “You have to take your customer into consideration if you want to make money.”

It’s a fine line between staying true to your design aesthetic and catering to consumer demand, but it’s one Casarez knows how to walk. “I think that when people see (my line) and really get to see what my clothing is all about, they get excited, and they’re willing to pay a little more for those items.”