Kelly Wilcox’s philosophy is simple. “It’s all about dressing you.” Because when you look good you feel amazing, and when you feel amazing you feel alive. As a personal stylist at Kelly Wilcox Personal Stylist, she believes professional stylists help their clients craft their own individual image, whether that image is casual or formal, social or professional.

Skilled in design and clothing development, trend analysis and photography, Kelly Wilcox has strong entrepreneurship professional, successfully owning and operating two start-up businesses.

She studied in the Australian College of Professional Styling where she completed her Diploma of Professional Styling. This has increased and secured his love and passion, for not only herself, but for everyday people to look and feel 100% all the time. “Looking good is not a chore and should not be a daunting experience.” She always said that.

Since 2009, she became a personal stylist and created her own company. What’s more, she became an owner and designer in Shop thirteen, a famous brand in boy's children's wear designer based in Newcastle NSW. As the owner of Men's online store Shop Thirteen, she held many showcases in an exclusive range of labels from around the World and from within Australia. She then closed the store in 2016 to center my time on creating and designing a children's wear label branded Shop Thirteen.

Kelly concise understanding of varied children’s apparel markets and understanding their customer to develop ranges in line with clients trends and customer price points.

Her Key responsibilities contains: manage season collection from initial design concept through to final consignment of product into clients warehouse, recognize seasonal international travel to purchase trends and clothing styles to relay to clients. She even had international travel to China office to inspect factories and monitor production schedules and worked closely with clients including; noni-b, liz jordan, suzanne grae, crossroads, world youth day uniforms, bras n things to relay market trends and present new design ranges ready for seasonal open to buy periods.