Introduction:
Jon Michail, AICI, CIP, FAIM, Diploma (Health Counselling) and author of Life Branding. Jon is the Founder and Group CEO of Image Group International, the Institute for Image Management and IGI Worldwide. Jon’s down-to-earth and real-world approach to business and life, in general, has helped transform thousands of people in their business, career and personal endeavours. 

A past designer with the Christian Dior brand, Jon has pursued further studies in International Business Management at Monash University, Australia and Media Relations at RMIT University, Australia. He has extensive experience in corporate communication, marketing, entrepreneurship, sports management and branding. Jon pioneered the concept of holistic image management and is regarded worldwide as the image advisor’s advisor.

He is the only Australian to win the prestigious International Image-Maker of the Year USA Award. Jon is also a winner of the Hong Kong Bank Business Award for export services and has received many other business and marketing commendations.

His company：
Established in 1989, His company,IGI, is an award-winning team of practical, digitally savvy personal brand and corporate brand image strategists. IGI supports individuals and businesses to grow and monetise their personal and corporate brands with a holistic approach in order to maximise their business, career and personal success.

It is recognised as Australia's leading personal brand image advisory with representative offices in South-East Asia, the UK and the USA. They have over 28 years’ experience helping people build and leverage their personal brand management across, education, telecommunications, media, entertainment, sport, luxury fashion and lifestyle.

IGI is the ONLY image consultancy in the world that is evidence-based. Their advice is based on real-world application and hands-on practitioner experience, supported by independent research. They advise their clients on facts not ego-based opinions.